随着移动互联网的崛起、,传统电子发行方式正快速转向移动用户终端,在移动终端特别是手机终端中展开基于广播网基础的电子发行业务是三网融合的典范代表。本文对基于广播网的电子发行业务的实现方式以及业务模式进行探讨,定位广播电视网的优势,通过与电信运营商的合作,极大推动广电行业在电子发行业务的增长。 With the rise of the mobile Internet, the traditional electronic distribution mode is rapidly moving to the mobile user terminal. It is a typical example of triple play that the electronic distribution service based on the broadcast network is started in the mobile terminal, especially the mobile terminal. This article explores the realization mode and business mode of the electronic distribution business based on the broadcast network, locates the advantages of the broadcast television network and greatly promotes the growth of the radio and television industry in the electronic distribution business through the cooperation with the telecom operators.