运用问卷调查和访谈等实地调研方法,主要从果农旅游需求特点角度,对山西省运城市4个行政村的果农旅游做了实证研究。根据数据,分析得出果农收入与旅游消费水平,旅游动机与旅游景点类型,果农对旅游信息渠道的选择等特征,提出重点开发路径。 Using field survey methods such as questionnaires and interviews, this paper makes an empirical study of fruit-agriculture tourism in four administrative villages in Yuncheng City, Shanxi Province, mainly from the perspective of demand characteristics of fruit farmers. According to the data, the author analyzes the characteristics of income and level of tourism consumption, types of tourist motivations and tourist attractions, selection of tourist information channels for the farmers, and puts forward key development paths.