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随着科学技术的进步,很多传媒学者和专家都认为新时期的电视传播是“超媒体”的时代。做为大众传播媒体,广播电视可谓是其中的主力军。在时代发展的潮流面前,广播电视传媒的主要职能和相关传播领域也发生了重大的变化。与此同时,新时期的广播电视也受到创新发展的新的传播模式的冲击和影响。在受到影响的相关因素里面,播音主持专业规律被差异化和忽视的现象,所以在新时期面前必须维护播音主持专业的严肃性的问题。
With the progress of science and technology, many media scholars and experts think that the television broadcasting in the new era is the era of “hypermedia.” As a mass media, radio and television can be described as one of the main force. In the current trend of development of the times, major changes have taken place in the main functions of radio and television media and in the related fields of communication. At the same time, radio and television in the new era are also impacted and affected by the new mode of transmission of innovation and development. In the related factors that are affected, the professional rule of broadcasting and broadcasting is different and ignored. Therefore, in the new era, the seriousness of broadcasting and broadcasting professionalism must be maintained.