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随着时代的进步与社会的发展，在广播电视语言传播中，口语得到新生，但不久又面临被神化、虚化、人化、俗化的危机。本文针对当前“口语至上”的倾向，从理论上、实践上给予了评判。本文论述并强调了以下观点：１．有声语言创作是一种艺术语言创作；２．广播电视语言传播必须植根于大众传播的理念；３．从思维转向语言必须具备深厚的语言功力；４．语言功力的培养需要一定的训练与磨砺。
With the progress of the times and the development of the society, oral communication has gained a new life in the broadcast of radio and television. However, it soon faces the crisis of deification, vitrification, humanization and secularization. In this paper, the current “oral supremacy” tendency, in theory, in practice to give a judge. This article discusses and highlights the following points: 1. Audio language creation is an artistic language creation; 2. Radio and television language must be rooted in the concept of mass communication; 3. From thinking to language must have a deep language skills; 4. The training of language skills requires some training and sharpening.