日本电通公司80年代初就开始涉足中国广告市场,成为第一个进入中国的跨国广告公司。在27年的发展历程中,作为国际一流的跨国公司,它不断进行多次的战略调整和结构重组以适应中国市场和客户需求,这些变革的举措值得我们借鉴。1.资本的“跑马圈地”1994年5月,电通同资历深厚的 In the early 1980s, Japan Telecom began to set foot in the Chinese advertising market and became the first multinational advertising company to enter China. In the course of 27 years of development, as a world-class multinational corporation, it constantly carries out many strategic restructurings and structural reorganizations to meet the needs of the Chinese market and its customers. These changes are worth learning from. 1. Capital of the “staking area” May 1994, with deep qualifications