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有人设计了一种称为“攻心”广告宣传术,受到人们的关注。办法是在电影院上映影片中途,突然在银幕上打出广告。这种广告只是惊鸿一瞥,大概等于二千分之一秒的镜头速度,观众根本看不清广告上的内容,但基于心理学上的“潜意识”作用,效果是很好的。据说美国一家汽水厂为某牌子的汽水试用了这种广告以后,剧院散场或中途休息时,这种牌子的汽水特别畅销。
Someone has designed a kind of advertising campaign called “Heart Attack”, attracting people’s attention. The solution is to release the movie midway through the movie theater, and suddenly make an advertisement on the screen. This kind of advertisement is only a glimpse of a glance, which is equivalent to a lens speed of one-thousandth of a second. The audience simply can not see the contents on the advertisement. However, the effect is very good based on the psychological subconscious effect. It is said that after a U.S. soda factory tried this advertisement for a brand of soda, this brand of soda was especially popular when the theater was over or stopped halfway.