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在重卡行业新平台、新产品层出不穷的今天,特别是重卡企业对平台切换、技术升级越来越重视,新产品的市场推广之路也有了不同。对于新平台产品的各种细分车型,重卡经销商不再采取以往粗犷式四面撒网销售方式,而是针对各平台产品的特征、区域适用程度等考虑来展开分层级、有指向性的销售工作。近日,柠檬茶座邀请了几位在新产品市场推广方面富有经验的重卡经销商,请他们谈谈如何进行新产品的细化推广。
In the new platform of heavy truck industry, new products emerge in an endless stream, especially heavy truck enterprises pay more and more attention to platform switching and technology upgrade, and new products have different marketing approaches. For a variety of sub-models of the new platform products, heavy truck dealers no longer take the usual way of selling all kinds of rugged four-way netting, but according to the characteristics of each platform product, the degree of regional applicability to expand the hierarchical, directional Sales work. Recently, Lemon Cafe invited several experienced heavy truck dealers in new product marketing, asking them to talk about how to carry out the promotion of new products.