“商人是这个世界变化的起点”。岂止如此,当代社会的发展已经进入以文化为资本的新经济时代,商业愈来愈凸现主导社会时尚的趋向。从建国以来,中国人就习惯以几大件作为家庭财富的标志,上个世纪六十年代流行自行车、缝纫机、收音机,到八十年代电视机、冰箱、洗衣机,再到21世纪的电脑、商品房和轿车,这三大件的级级升格,说明了生活水平的提高,也反映了平民大众核算财富的标准已从职位、工资转向商品,近年来又兴起民间金融。商品观念在民众意识中的崛起,是从小农社会向工业社会,从计划经济向市场经济,这双重转型中价值观的一大变化。 “Businessmen are the starting point of this world change ”. More than that, the development of contemporary society has entered a new economic era with culture as its capital, and commerce increasingly highlights the trend of dominating social fashion. Since the founding of the People’s Republic of China, the Chinese have become accustomed to using large pieces as a symbol of family wealth. In the 1960s, bicycles, sewing machines and radios were popular. From the 1980s, televisions, refrigerators and washing machines to computers and commercial houses in the 21st century And sedans. The upgrading of these three major sections shows the improvement of living standards. It also reflects that the standard of calculating the wealth of ordinary citizens has shifted from posts and wages to commodities. In recent years, private finance has also emerged. The rise of the concept of commodity in the public consciousness is a great change in the values ​​of this dual transformation from small-scale peasant society to industrial society and from planned economy to market economy.