21世纪,人类迅速进入数字化时代,电子商务改变着工业化社会传统的、物化的营销模式。互联网对于传统的市场营销最具有革命性的影响就在于缩短了生产与消费之间的距离,减少了商品在流通中经历的诸多环节,消费者可以直接操纵鼠标在网上完成购买行为。网络与经济的紧密结合,推动了市场营销走入了崭新的阶段——网络营销阶段。 In the 21st century, mankind entered the digital age rapidly. E-commerce changed the traditional and materialized marketing mode of industrialized society. The most revolutionary impact of the Internet on traditional marketing lies in shortening the distance between production and consumption, reducing many aspects of the commodity circulation, and consumers can directly manipulate the mouse to complete the purchase online. The close combination of network and economy has pushed marketing into a brand-new stage of network marketing.