在信息化背景下,高校作为特殊的群体环境,网络舆情对高校文化环境、交流渠道以及由此所引发的社会问题有着重要的影响。本文通过分析高校网络舆情的现状、特征,充分认识了高校网络舆情的两面性,掌握其发展规律,构建合理高效的网络舆情管理机制。 Under the background of informationization, colleges and universities as a special group environment, the network of public opinion on the cultural environment of colleges and universities, communication channels and the resulting social problems have an important impact. By analyzing the current situation and characteristics of network public opinion in colleges and universities, this paper fully understands the duality of network public opinion in colleges and universities, grasps the law of its development, and establishes a reasonable and efficient network public opinion management mechanism.