80年代,日本企业可以说是凭借产品的高质量而征服国际市场。进入90年代以来,日货日益受到欧美企业的冲击,市场占有率总体呈下降趋势,这使日本企业不得不逐步改变营销策略,其中最主要的一点是在生产高质量产品的基础上,把主要精力放在为“上帝”提供高质量的服务上,从经营理念到员工的一言一行,不但要令顾客满意,甚至要超越顾客的期望值,在服务上要时常让顾客有“贴心”的感觉。这一革新归纳起来主要有以下六条,营销专家们称之为对待顾客的“黄金定律”。 In the 1980s, Japanese companies could be said to have conquered the international market with the high quality of their products. Since the 1990s, Japanese goods have been increasingly impacted by European and American companies, and the market share has generally declined. This has caused Japanese companies to gradually change their marketing strategies. The most important point is that based on the production of high-quality products, the Focusing on providing “high quality service for God”, from the business philosophy to the employees’ words and deeds, not only to satisfy the customer, but also to exceed the customer’s expectation value. “a feeling of. This innovation can be summed up in the following six, and marketing experts call it the ”golden rule" of treating customers.