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关于叶茂中和他的策划、我们知道的似乎已经不少。然而我们所了解的叶茂中和他的策划只是散落于各处的碎片中,尽管这些碎片折射了叶茂中关于广告与策划点点滴滴的思想火花,但我们却始终无法拼凑出一个完整的叶茂中及其策划——他与客户合作的第一步是如何迈出的?他的策划是如何一点一点形成的(而不仅仅是方案的内容)?他是如何将策划成功卖给客户的?他与客户的关系自始至终是如何维持的?营销诊断又是怎么回事?具体操作是如何
About Ye Mao and his planning, we seem to have a lot of know. However, what we know about Ye Maozhong and his plan is just scattered among the various fragments. Although these fragments reflect Ye Mao's idea of advertising and planning dribs and drabs, we have not been able to piece together a complete plan and plan - How did he take the first step in working with a customer? How did his planning take place (rather than just the content of the plan)? How did he sell the plan to the client? How is the customer relationship maintained? How is the marketing diagnosis? What is the specific operation?