被尊崇为“现代公关之父”的爱德华·伯内斯,在他百岁华诞时,曾自豪地宣称:“我在公共关系方面最大的贡献就是使得美国成了一个高文化水准的国家。”事实正是如此。许多年前,当乔治·盖洛普(美国著名民意调查机构创始人)告诉他,每30个美国人只有1人每年读1本书时,他大为震惊。他发现如果人们在家中都有书柜的话,就会去读去买更多一些书籍。于是他开展了一场宣传活动,促使建筑商们在不使购房者额外增加 Edward Burneys, who was esteemed as the “father of modern public relations,” proudly declared at the time of his 100th birthday that: “My greatest contribution to public relations is to make the United States a high cultural standard. The country." That’s the truth. Many years ago, when George Gallup, the founder of the famous American public opinion polling organization, told him that only one person per 30 Americans read a book every year, he was greatly shocked. He found that if people had bookcases at home, they would read and buy more books. So he launched a publicity campaign to urge builders to not increase the number of buyers