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在上一期的专栏里,和大家一起回顾了落幕不久的中国国际广告节,并特别提到由我牵头、电通赞助并在中国广告协会的大力推动下创设的文案奖。该奖项设定在中国广告长城奖的下面,设立该奖项的初衷是希望能够促进华文圈文案的繁荣,也希望从这个奖开始,为中国广告文案开启一个新的未来。当然,第一届中国广告长城奖-文案奖的评审早已结束,各个奖项的评选结果也已经公布。今天,作为长城奖评委副主席,也作为
In the last issue, I reviewed the China International Advertising Festival shortly afterwards with special reference to the copywriting award sponsored by me, sponsored by China Telecom and promoted by the China Advertising Association. The award is set below the China Great Wall Advertising Awards. The original purpose of the award was to promote the prosperity of the Chinese-language copywriting and to start a new future for the Chinese advertising copyrights from this award. Of course, the first China Great Wall Advertising Awards - the evaluation of the copywriting award has ended, the results of the awards have also been announced. Today, as vice chairman of the Great Wall Award jury, also as