百货商场和品牌商之间,到底是怎样的合作关系?服装价格如何被一步步推高?千回万转之后,终发现 :零售业就是零售业,它不是商业地产。百货商场,在消费者眼里,这里光鲜,是舒适的消费场所。然而在众多业内人士眼里,它让人“又爱又恨”。百货商场的业态形式,让其在积聚客流、提升品牌影响力方面有着绝对的优势。品牌纷纷争先恐后地想入驻商场。而百货商场的增长一般也主要依靠服装、化妆品、珠宝等少数商品的拉动。由于国内大多数百货公司实行联营模式,以扣点作为主要盈利来 What is the relationship between department stores and brands? How the price of clothes is pushed up step by step? After returning from thousands of revolutions, the result is that retail is the retail industry, which is not commercial real estate. Department store, in the eyes of consumers, where bright, is a comfortable place to consume. However, in the eyes of many people in the industry, it makes people “love and hate ”. Department store form of format, allowing it to accumulate passenger flow, improve brand influence has an absolute advantage. Brands have scrambling to enter the mall. The growth of department stores generally rely mainly on clothing, cosmetics, jewelry and other commodities driven. Due to the implementation of the joint venture mode of most domestic department stores, the deduction point is taken as the main profit