目前,大中型综合商场面临着严重的竞争压力。在剧烈的竞争面前,每个商场都各显身手,力图通过创造自身的优势,争夺顾客,争取市场。有些企业在出价格牌,有些企业在打广告战,有些企业在唱公关戏,有些企业在做文化 At present, large and medium-sized integrated shopping malls are facing severe competition pressure. In the face of fierce competition, each mall has its own hands, trying to create its own advantages, compete for customers, and win the market. Some companies are offering price cards, others are playing advertising campaigns, some companies are singing PR dramas, and some companies are doing culture.