论文部分内容阅读
随着互联网时代的到来,各类在线旅游服务以其方便快捷的属性,逐渐改变了人们外出旅游的生活习惯。在线旅游服务越来越多得到人们的青睐,传统旅行社市场营销受到了极大冲击并亟需转型寻找新的出路。本文就对传统旅行社在市场营销中存在的过度依赖标准团包价旅游、低价一次销售+高价二次销售等问题进行了深入的剖析,并提出整合传统旅行社内部资源、运用互联网+思维等相应的应对措施,力图使传统旅行社能够顺利转型,适应互联网时代的要求并在激烈的市场竞争中立于不败之地。
With the advent of the Internet age, various types of online travel services have gradually changed the living habits of people traveling with their convenience and quickness. More and more online travel services are favored by people. The marketing of traditional travel agencies has been greatly impacted and an urgent need to transform to find a new way out. In this paper, the traditional travel agencies in the marketing of over-reliance on the standard package tour, low-cost sales + high prices and other secondary sales issues in-depth analysis and proposed integration of traditional travel agents within the resources, the use of the Internet + thinking accordingly In order to make the traditional travel agencies to successfully transition to adapt to the requirements of the Internet age and remain invincible in the fierce market competition.