广告实战教育与人才培养之痛牵手学院奖10年,让我们对中国广告实战教学与人才培养有了更深刻的了解,通过与各个院校教师沟通,三大问题呼之欲出。第一,与行业发展同步问题。学科建设与行业发展脱节,学术研究和教学内容滞后行业发展;教学内容与实战脱节,教学体系的实操训练板块缺失或过弱。第二,师资专业性问题。大部分老师没有行业作业 Advertising Practical Education and Talent Training Painted Hands The Academy Award for 10 years, let us have a more profound understanding of China’s actual advertising teaching and personnel training, through communication with various faculty teachers, the three major issues come to the fore. First, with the development of the industry simultaneously. Discipline construction and development of the industry are out of line with the academic research and teaching content development lagging behind the industry; teaching content and actual combat out of touch, the teaching system of practical training board missing or too weak. Second, teacher professional issues. Most teachers have no job in the industry