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跨区域扩张是在报业市场本身内在的驱动力量和我国整体的宏观经济环境的双重作用下,所凸显的我国现阶段报业竞争、发展的新趋势。报业集团通过资本的输出来加强舆论控制力,实现报业经济与新闻资源有效配置的战略 跨区域扩张是我国报业在经历了报业集团的组建、内部资源的充分整合之后,一些强势媒体为了赢得更大的市场,获取更大的效益,而表现出来的“能量释放”过程、是报业市场的一种更加综合的竞争
Cross-regional expansion is a new trend of newspaper industry competition and development in our country under the double function of the intrinsic driving force of the newspaper market and our overall macroeconomic environment. Newspaper Group through the output of capital to strengthen the control of public opinion to achieve the effective allocation of newspaper economy and news resources across the region expansion strategy is the newspaper industry in the newspaper group after the formation of the internal resources of the full integration of a number of powerful media In order to win a bigger market and gain greater benefits, the “energy release” process shown is a more comprehensive competition in the newspaper market