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本文从区域品牌的形成与品牌竞争力分析着手,在了解虎门服装业的兴起原因与目前发展状况下,结合目前国内外服装业发展状况和竞争态势,指出虎门服装业在现阶段和未来的竞争中存在的不足—缺乏强势品牌,提出了建设强势区域品牌的提升策略;进一步强化虎门服装业的品牌建设意识,并为建立强势品牌加大资本投入与利用,同时加大人才培训与引进力度。
This article starts with the analysis of the formation of regional brands and brand competitiveness. With the understanding of the reasons for the rise of Humen’s clothing industry and the current development, combining with the current development of the domestic and international garment industry and the competitive situation, it points out the competition between Humen’s clothing industry at present and in the future Lack of strong brands, proposed to build a strong regional brand promotion strategy; to further strengthen the brand awareness of Humen apparel industry, and to build a strong brand to increase capital investment and utilization, while increasing personnel training and introduction of efforts.