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2004年,对青海互助青稞酒有限公司来说是不同寻常的一年,“互助”这个青海青稞酒的知名品牌和百年老字号,被国家工商总局认定为中国驰名商标。而同期,五花八门的仿冒、假冒等侵权现象,使“互助”品牌遭遇滑铁卢,企业面临生死存亡。应企业的请求,自2005年起,我们青海省工商局举全省工商系统之力,以保护“互助”中国驰名商标为重点,开展了长达6年的商标专用权保卫战,成为青海工商商标执法历史上影响深远的一件大事。
In 2004, it was an extraordinary year for Qinghai Mutual Help Highland Barley Wine Co., Ltd., a well-known brand and centuries-old brand of Qinghai barley wine, which was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. The same period, a wide variety of counterfeit, counterfeit and other infringement, so that “mutual aid ” brand suffered Waterloo, enterprises are facing the loss of life and death. At the request of the enterprises, since 2005, our Industrial and Commercial Bureau of Qinghai Province has raised the power of the provincial industrial and commercial system and focused on protecting well-known trademarks in China. We have carried out the defense of the exclusive use of trademark rights for six years and become the Qinghai Trademark Law Enforcement History of a far-reaching event.