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根据工作安排,今年3～6月,笔者对在上海地区的各类微车的销售情况做了一些调查,并以此作为借鉴,探讨我国微车的销售与发展策略,以供有关部门参考。1.基本情况上海地区各类微车的销售情况,与全国各地相比,无论是品种、型号,或者销售数量都是相当可观的,据不完全统计,估计年销售量在万辆以上的品牌主要有长安、五菱、昌河、江南长安、凯旋、华阳、松花江、汉江、安驰、华利、云雀等。品种主要有单、双排座货车,高顶、平顶面包车,小轿车及一些略经改装的专用车等。销售量以长安、五菱、昌河等为主,其次是江南长安的单排座货车、凯旋双排座货车和华阳面包车为后起之秀,销售数量呈上升趋势。销售价格在同类车型中,五菱双排座和凯旋双排座、江南长安单排座、昌河面包车及长安奥托比其他品牌要高。
According to the work arrangement, from March to June this year, the author did some investigations on the sales of various types of mini-vehicles in the Shanghai area, and used this as a reference to discuss the sales and development strategies of micro-vehicles in China for reference by relevant departments. 1. Basic situation The sales of all kinds of mini-vehicles in Shanghai, compared with all parts of the country, regardless of the variety, model, or sales volume are considerable, according to incomplete statistics, the estimated annual sales of more than 10,000 brands There are mainly Chang’an, Wuling, Changhe, Changan, Jiangnan, Kaixuan, Huayang, Songhuajiang, Hanjiang, Anchi, Huali, and Skylark. The varieties mainly include single- and double-row lorries, high-top and flat-top vans, small cars and some slightly modified special vehicles. Sales volume is mainly Chang’an, Wuling and Changhe, followed by Jiangnan Chang’an’s single-row lorry, triumph double-row lorry and Huayang van. The number of sales is on the rise. The sales price is higher in other similar brands, such as Wuling Double Row and Kaixuan Double Row, Jiangnan Changan Single Row, Changhe Van and Changan Otto.