In the process of economic development around the world,there are more and more cross-cultural interactions among people with different cultures.The key point is how to maintain our own excellent cultures and make communication effectively and successfully.The paper will focus on the topic.The first part of the essay introduces the present cross-cultural situations in international communication and its threat that Chinese culture has in the process of economical development.Several points to be mentioned are in the following parts,such as culture,cultural consciousness,cultural confidence and the tactics of keeping self-confidence in the cross-cultural interactions.All in all,a series of problems will be discussed in the perspective of culture. In the process of economic development around the world, there are more and more cross-cultural interactions among people with different cultures. The key point is how to maintain our own excellent cultures and make communication effectively and successfully. The paper will focus on the topic. The first part of the essay introduces the present cross-cultural situations in international communication and its threat that Chinese culture has in the process of for economic development. Several points to be mentioned are the following parts, such as culture, cultural consciousness, cultural confidence and the tactics of keeping self-confidence in the cross-cultural interactions. All series of problems will be discussed in the perspective of culture.