文化艺术的变革与社会的变革有着密切的联系。十九世纪中期,鸦片战争打开了中国封闭多年的大门,给中国的各个方面都带来了前所未有的冲击,这个时期的中国艺术文化主要呈现为对峙、抗争和融合;而改革开放以来,世界经济不可逆转的全球化、一体化,极大地推动着各个民族文化艺术的交流、靠拢与接近,中国的文化艺术也不可避免的走向全球化,并逐步走向多样化。本文主要从平面广告演变的史实出发,简洁的叙述了鸦片战争以来中国艺术设计发展的两次飞跃及其产生的重要历史意义。 Cultural and artistic change and social change are closely linked. In the mid-nineteenth century, the Opium War opened the door to China’s closure for many years and brought unprecedented shocks to all aspects of China. During this period, the Chinese art and culture mainly showed confrontation, resistance and integration. Since the reform and opening up, the world economy Irreversible globalization and integration have greatly promoted the exchange and cooperation among various ethnic arts and culture. As a result, China’s culture and art are inevitably moving toward globalization and gradually becoming more diversified. This article mainly from the historical evolution of print ads, concisely describes the two leaps in the development of Chinese art and design since the Opium War and its important historical significance.