中国文化最忌讳没名没份:你可以没有权也可以没有钱,但不能没名份。这点,对于已经在中国本土化运作了很久的趋势科技也深有所体会。 作为提供网络防毒与互联网内容安全软件及服务的国际厂商,趋势科技在全球可谓呼风唤雨。但在中国,当它踏入的那一刻却遭遇了尴尬,“趋势科技·中国”这一原本应该属于趋势科技中国分公司的名字,却被一个毫无关系公司给抢先注册了。 The most taboo Chinese culture is not without words: you can not have the right can not have money, but not without their name. At this point, we also have a deep understanding of Trend Micro, which has been operating in China for a long time. As an international vendor of network security and Internet content security software and services, Trend Micro is a global leader. But in China, when it stepped into embarrassment, “Trend Micro China,” which originally belonged to Trend Micro’s China branch, was preempted by an unrelated company.