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“一帆”湿巾包装设计1998年荣获“亚洲之星”包装设计奖,1999年又获“世界之星”包装设计奖.评委们一致认定此设计并满票通过,使我深受鼓舞,设计界的前辈认为此奖项为中国的包装设计走向国际化提供了有力的说明.在此感谢母校和前辈们对我的关怀和培养.回顾这段设计工作我有几点感想.在市场调查时我发现,消费者选购商品是出于各自的感觉,而这种供人的感官去知觉或想象的形式,是由情感转化成的.所以,好的包装设计必定是简洁、实用并能引起一种正面的感情回应.在“一帆’湿巾设计中,我力求视觉语言的朴素无华,让这种无声的对白,既能向你的眼睛说话,也能向你的心说话.
“Yifan” wet wipes packaging design won the “Asia Star” packaging design award in 1998 and “world star” packaging design award in 1999. The judges unanimously approved this design and passed the full vote, which inspired me greatly. The predecessors of the design community think this award provides a powerful explanation for the globalization of packaging design in China and I would like to thank my alma mater and predecessors for their concern and training for me.Review of this design work I have a few thoughts.In the market research I found that consumers choose products out of their own feelings, and this kind of sensory perception to human or sensory form, is converted by the emotion, so good packaging design must be concise, practical and can cause A Positive Emotional Response In “Yifan” wet wipes design, I strive for the plain language of visual language, so that this silent dialogue, both to speak to your eyes, but also to your heart.