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大书城在中国不过短短几年的历程,普遍来讲并不是很成熟,或者说还没有一条阳光法则可遵循,但大书店与其他行业的大型零售有着一定的共性,当然也有很多书业独有的鲜明个性。不论是翻看国内外书业的实际经营领域,还是查找世界各地图书行业的理论著作,你很难找到有关大书店的基本概念,以及经营管理方面的系统论述。毫无疑问,大书店是一个全新的零售领域,书店人在欢乐与痛苦的管理经营中摸索前行。就目前国内大型图书零售企业普遍经营的水平,以及生疏的管理状况来看,大书城取得骄人业绩绝非简单的事,但在中国,大书店的确有着光辉耀眼的商业前程。这里,我们根据多年对多家大书店的了解,以及亲身体验,以点说面,讲述一个大书店的基本概念。大书城并不神秘,但大书店与中小书店截然不同。
Da Shu Shing in China, but only a few years of history, in general is not very mature, or that there is no law of sunshine to follow, but large bookstores and other large retail industry has some commonalities, of course, there are many book industry alone Some distinctive personality. Whether you are looking at the real business field of book industry at home and abroad, or looking for theoretical books in the book industry around the world, you can hardly find out the basic concepts of big bookstores and the systematic expositions on business management. There is no doubt that the big bookstore is a new area of retail, bookstore people in the joy and pain management in the management of exploration. At present, the general management level of domestic large-scale book retailers and the unfamiliar state of management make it a trivial matter to achieve outstanding performance. However, in China, large bookstores indeed have brilliant business prospects. Here, we are based on years of understanding of many large bookstores, as well as personal experience to point to tell the basic concepts of a large bookstore. Big Bookstore is not mysterious, but large bookstores and small bookstore very different.