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随着市场经济的快速发展,战略管理在企业生产经营管理中的作用日益凸显。然而对于中小企业而言,受资金短缺、人力资源不足、内部管理水平偏低等因素的影响,导致战略管理难以有效实施,使得中小企业普遍存在短期化经营行为,不利于企业长远持续发展。本文从阐述中小企业战略管理的重要性入手,对中小企业战略管理缺失进行分析,并提出解决措施,期望对提高中小企业战略管理水平有所帮助。
With the rapid development of market economy, strategic management plays an increasingly prominent role in the production and operation management of enterprises. However, for small and medium-sized enterprises, due to the shortage of funds, insufficient human resources and low internal management, SMEs can not be effectively implemented because of their low management level, making short-term management of SMEs widespread and not conducive to long-term sustainable development of SMEs. This article starts with the importance of SME strategic management, analyzes the lack of SME strategic management, and puts forward the solutions. It is helpful to improve the strategic management level of SMEs.