论文部分内容阅读
终端致胜,渠道为王。农机渠道承载着企业营销目标和终端用户需求,把握环境变化趋势,分析、顺应目标市场的需求及发展规律,不断加强渠道管理、促进产品销售是农机企业面临的一项重要任务。1.农机渠道发展不断升级我国农机渠道建设不断加强,完善渠道网络,健全销售体系,推动市场营销工作得到了较快发展。农机营销渠道已成为推动企业发展、传递产品价值、满足市场需求的有效载体。(1)渠道发展形成自身规
Terminal wins, the channel is king. Agricultural machinery channel carries the marketing objectives and end-user needs of enterprises, grasp the trend of environmental changes, analysis, conform to the needs of the target market and the law of development, and constantly strengthen the channel management and promote product sales is an important task facing agricultural machinery enterprises. 1. The development of agricultural machinery channels continue to upgrade China’s agricultural machinery channels continue to strengthen and improve the channel network and improve the sales system to promote the marketing has been rapid development. Marketing channels of agricultural machinery has become an effective carrier to promote the development of enterprises, transfer the value of products and satisfy market demand. (1) channel development to form their own rules