一、引言普拉哈拉德在1984～1986年提出了金字塔底层(the Bottom of the Pyramid,BOP)的概念,促使人们认识到占总人口近80%的穷人市场所蕴含的巨大财富。寻求满足低收入人群的未被满足的需要,开发BOP市场,进行面向BOP市场的商业模式创新,可以使企业创造出新的产品或流程来满足经济、生态和社会的需要。BOP市场消费者以低收入群体为主,而低收入群 I. INTRODUCTION Prahalad proposed the concept of the Bottom of the Pyramid (BOP) in 1984-1986, prompting the realization of the immense wealth inherent in the poor market, which accounts for nearly 80% of the total population. Seeking to address the unmet need of low-income groups, developing the BOP market and innovating business models for the BOP market can enable businesses to create new products or processes that meet economic, ecological and social needs. BOP market consumers mainly low-income groups, and low-income group