企业是分层次的,中国企业最严重的问题是,有层次区分却没有拉开层次间的距离。于是,大而无当,小而不精。在上一期文章中,我们把中国企业群体大致分为三类:求生存的企业、拥有一定市场地位的企业和行业龙头企业。对三类企业的特征、经营战略和策略也做了相应阐述。本期文章我们讨论的是三类企业的市场功能和市场责任。三类企业的基本市场功能第一类企业:战术销售者。尽管这类企业的生命周期较短,但 Enterprises are hierarchical, and the most serious problem for Chinese enterprises is that there is no distinction between levels without opening the distance between levels. So, big but careless, small but not refined. In the previous article, we divided the Chinese business community roughly into three categories: business for survival, business for a certain market position, and industry leaders. The three types of business characteristics, business strategy and strategy also made the corresponding elaboration. This article we are discussing the market functions and market responsibilities of three types of enterprises. Three types of basic market functions of enterprises The first category: tactical sellers. Although these companies have a shorter life cycle,