企业制定自己独特的竞争策略的基本要点是使自 己的产品在其物理性能(如汽车的载重量、功 率、速度)和非物理性能(如品牌名称、包装、服务)的一个或多个方面形成特色,从而使产品的顾客经济价值增加,使顾客有利可图,同时企业能赚得足够的利润。 A fundamental element of a company’s ability to create its own unique competitive strategy is to make one’s own product form one or more aspects of its physical properties (such as vehicle load, power, speed) and non-physical properties (such as brand name, packaging, service) Features, so that the economic value of the product customers increase, so that customers profitable, while businesses can make sufficient profits.