构建以内容和客户为核心的第三方整合平台是合润所倡导的品牌内容营销3.0时代的精髓,从2007年成立至今,合润没有不播出的戏,也没有跟客户的官司,这是专业度和理念的先进性所带来的成功。21年前一部《编辑部的故事》开创了中国电视剧植入广告的先河,剧中葛优一句“因为缺了我”的广告词迅速捧红了百龙矿泉壶,植入式广告的效果初现锋芒。此后的影视剧如《大腕》、《手机》、《天下无贼》等都大胆地尝试了植入式广告的运用,并且取得了引人瞩目的成绩。但是伴随植入式广告行业的发展,相应的问题也随之出现:行业竞争加剧,客户更加专业。面对如此的行业发展态势,唯有自身手段更加丰富、目标更加明确并且能为客户提供更先进服务的 Constructing content and customer as the core of third-party integration platform is the essence of Brand Content Marketing 3.0 era advocated by He Run. Since its establishment in 2007, Co-Run has no drama or customer’s lawsuit, which is Degree of professionalism and the advanced nature of the concept of success. 21 years ago, a “editorial story” pioneered the placement of Chinese TV dramas in the first episode, the play Ge You one “because of the lack of me ” ad quickly made a big splash, The effect of emerging edge. Since then the film and television plays such as “big names”, “mobile”, “A World Without Thieves” and so bold attempt to use implanted ads, and achieved remarkable results. But with the development of implantable advertising industry, the corresponding problems also appear: the competition in the industry is aggravated and the customers are more professional. The face of such industry development trend, only their own means more abundant, more targeted and can provide customers with more advanced services