针对数字化转型,在发展IT创新、灵活性和执行能力方面,很多企业尤其是消费品企业目前依然进展缓慢。数字化革命的核心是强大的,全球互联的,需求快速变化的消费者。埃森哲预计,至2015年,新兴市场中富裕起来的中产阶层将带来高达十亿的新增客户流量,要应对这一巨大的需求增长,消费品企业需要开设1500万 For digital transformation, many businesses, especially consumer products companies, are still slow to develop IT innovation, flexibility and execution capabilities. At the heart of the digital revolution is a strong, globally connected consumer with rapidly changing needs. Accenture predicts that affluent middle-incomes in emerging markets will generate as much as 1 billion additional customer flows by 2015. To meet this huge demand growth, consumer goods companies need 15 million