在发展外向型经济中,我国广大工贸企业努力搞活经营,扩大出口创汇,创出了许多可歌的业绩。但是,也遇到了一些新情况、新问题,有些企业由于处理不当或者全然不觉,依然我行我素,受到了挫折。平时笔者对一些这方面的问题感触弥深,现录八题于后,以飨为走向世界不懈拼搏的广大同仁。断想之——面对“新潮”的选择据悉,目前国际市场上成衣业赚钱的是混纺和纯棉服装,只要款式新颖,就是价格贵一些,也十分俏销。日本一些成衣商掌握这一消费“新潮”动向后,大量研制新奇、优质的混纺和纯棉服装,打入国际市场,适应了追求“新潮”的消费者的需求,在国际成衣业竞争十分激烈的情况下,大获其利。近年来,国际市场上出现了一股消费“新潮”。随着海外消费者生活水平迅速提高,西方发达国家消费者追求“新潮”的消费心理愈演愈烈。他们对商品外在素质如款式、包装、色 In the development of an export-oriented economy, China’s vast industrial and trade enterprises have made efforts to invigorate their operations and expand their foreign exchange earnings through exports, creating a number of viable achievements. However, some new situations and new problems have also been encountered. Some companies have been frustrated because of improper handling or total lack of awareness. The author usually has deep feelings about some of the issues in this area. He is now recording eight questions later, and he is the vast number of colleagues who have been making unremitting efforts towards the world. Imagine that - in the face of the “new wave” of choice It is reported that the current international market, the garment industry to make money is blended and cotton clothing, as long as the novel style is expensive, but also very pretty. After grasping this “new wave” of consumer spending, some Japanese clothing companies developed a large number of novelty, high-quality blended and pure cotton garments, entered the international market, adapted to the needs of consumers seeking “new wave”, and were very competitive in the international clothing industry. Under the circumstances, gain great advantage. In recent years, there has been a consumption “new wave” in the international market. With the rapid increase in the living standards of overseas consumers, consumer psychology in Western developed countries has become increasingly fierce in pursuit of “new wave”. They have external qualities such as style, packaging, and color