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在2014年第四季度的媒介推介会上,七位独立制片人走上前台,向广大广告主就2014年第四季度东方卫视进行媒介资源的推介。纵观第四季度的综艺类节目,既有大成本制作的第二季《中国梦之声》与《巅峰拍档》,也有精准洞察,构思巧妙的《X诊所》、第二季《两天一夜》《与星共舞》《行走的美味》《生活大爆炸》等节目。众多节目群形成集聚化效应,节目之间竞相打造下一个现象级娱乐节目。相对而言,第四季度的媒介综艺节目在很大程度上都为201 5年东方卫视的布局提供了的思路。在2014年,依托现有平台资源,结合互联网媒体,辐射全国市场,以期给现有的卫视格局带来新的冲击和颠覆。
In the fourth quarter of 2014, media briefing, seven independent producers came to the forefront to promote advertisers’ media resources to Oriental Satellite TV in the fourth quarter of 2014. Throughout the fourth quarter of the variety show, both the cost of production in the second quarter of “Dream of China” and “peak partner”, but also precise insight, ingenious “X Clinic”, the second quarter “two days and one night ”Dancing with the Stars,“ ”Walking Delicious,“ ”Big Bang of Life," and other shows. The formation of a large number of programs clustering effect, competing between programs to create the next phenomenon-level entertainment programs. In contrast, the fourth quarter of the variety media programs to a large extent, the layout of the Dragon TV in 201 5 provided the train of thought. In 2014, relying on the existing platform resources and combining with the Internet media, it will radiate the national market, with a view to bringing new impact and subversion to the existing satellite television.