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对于中国消费者而言,“召回”已经不是一个陌生的词汇。最初中国消费者还仅仅是在媒体报端上看到“召回”二字—多是某某汽车公司,因为某类原因,将某一车型的汽车召回。而当时“召回”的影响也较为有限,仅仅是某些先富起来的公民,购置了进口汽车,出乎意料地受到波及。但随着2008年9月11日石家庄三鹿集团股份公司产品“召回”声明的发布,“召回”才真真切切地与普通老百姓“零距离”了。一时间,听闻“召回”二字,中国的消费者就会警觉地变了脸色。
For Chinese consumers, “recall” is not a strange word. Initially, Chinese consumers only saw the word “recall” in the media newspaper - mostly a certain automobile company, for some reason, a vehicle of a certain type was called back. At the time, the “recall” effect was also more limited. It was only some of the first citizens who got rich and bought imported cars unexpectedly affected. However, with the release of the “Recall ” announcement of the product of Shijiazhuang Sanlu Group Co., Ltd. on September 11, 2008, “Recall” was really “zero-distance” with the ordinary people. For a time, I heard “recall” the word, Chinese consumers will be alert and changed his face.