二十一世纪是信息经济、知识经济的时代,信息化已成为跨世纪的世界性潮流,是竞争力的主要来源。未来的竞争是人才的竞争,实际上是教育的竞争,人们所经常谈论的教育产业化趋势,对于非学历的社会化考试来说,显得更紧迫、更现实。新的发展趋势,必然会对各级考试管理机构提出新的要求。作为管理人员就要对考试项目管理的产业化、市场化趋势有清醒的认识。根据市场的需要,积极推进考试项目的发展,并根据考试项目的发展改进工作方法,提高管理水平,争取市场。一、积极开拓市场。作好宣传工作重视培训工作的推广,积极开发生源市场是关系培训工作前途与发展的重要环节。其中宣传工作非常重要,通过宣传才能使更多的人了解宣武红旗业余大学的培训情况、培训内容、培训效果。这种宣传应采取多种手段和形式,加大宣传力度。1、在媒体上选择影响面大、有信誉的新闻单位进行宣传。例如:我校刚刚申请批准的“全国少 The 21st century is an era of information economy and knowledge economy. Informationization has become a worldwide trend of the past century and a major source of competitiveness. The competition in the future is the competition of talents. In fact, it is the competition of education. People tend to talk about the tendency of education industrialization, which is more urgent and realistic for the non-academic socialized examination. The new trend of development is bound to put forward new requirements to the test administrations at all levels. As a manager, we should have a clear understanding of the industrialization and market-oriented trend of examination project management. According to the needs of the market, actively promote the development of test items, and according to the development of test items to improve working methods, improve management, market. First, actively explore the market. Make propaganda work Pay attention to the promotion of training work, and actively develop students market is an important part of the relationship between training and future development. The propaganda work is very important. Through propaganda, more people can understand the training situation, training content and training effect of Xuanwu Hongqi Amateur University. Such propaganda should adopt a variety of means and forms to step up publicity efforts. 1, in the media choose a large impact, reputable news units to promote. For example: I just apply for approval of the school ”national less