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一年一度的北京图书订货会和全国书市,随着书业市场化程度的提高和出版社市场营销管理的常态化,其订货功能已经退居次要位置,但并未因此而受到业界的冷落,出版商、新华书店、民营书店等各路人马依然奔涌而来,热情不减。为何?因为这里是物流、人流、信息流汇集的大舞台。出版商、发行商纷纷登台亮相,展示自己的形象和实力。而且,这里有着采集不完的信息资源。对编辑来说,要能充分利用订货会上的信息资源,开阔视野,强化市场营销意识,提高自身的创新能力。
The annual Beijing Book Fair and the National Book Fair, with the increase of the degree of marketization of the book industry and the normalization of the marketing management of the publishing house, the ordering function has been relegated to the secondary position, but it has not been the industry’s fallout , Publishers, Xinhua Bookstore, private bookstores and other roads are still rushing, enthusiasm diminished. Why? Because here is the logistics, flow, flow of information gathering big stage. Publishers, publishers have appeared on stage to show their own image and strength. Moreover, there is an endless collection of information resources. For editors, it is necessary to make full use of the information resources at the ordering meeting, broaden their horizons, strengthen marketing awareness and improve their own innovative ability.