现代营销不仅仅是赢策略,拼创新,更是赢在执行。我们用“策略”来制定企业的中长期发展计划,用“创新”保持企业可持续发展的生命力,而“执行”则是取胜的根本保证。 知易行难。虽然我们看别人的成功似乎很容易,我们也都知道如此之多的赢的策略,我们也在不断地创新,但要保证成功,唯有执行到位。 赢在执行只是一个概念,如果把这个概念放在营销管理的过程中,尤其是放在销售队伍的管理上,就是要谈细节,谈具体的操作。例如:我们每个人都知道“目标”的概念,但认 Modern marketing is not just a win strategy, fight innovation, but also win in the implementation. We use the “strategy” to develop medium-and long-term business development plan, with “innovation” to maintain the vitality of sustainable development of enterprises, and “implementation” is the fundamental guarantee to win. Easy to know difficult line. While it may seem easy for us to look at the successes of others, we all know so much about winning strategies that we are constantly innovating, but only to ensure that success is achieved. Winning in the implementation of just a concept, if the concept of marketing management process, especially on the sales force management, is to talk about the details about specific operations. For example: Each of us knows the notion of “goal,” but admits