论文部分内容阅读
景区节事活动如今发展迅速,已经成为传播景区文化、塑造景区品牌形象创造景区经济收益的重要手段。本文从节事活动的概念和意义出发,对黄山黎阳in巷景区的节事活动进行调查,通过分析其节事活动的发展现状,针对黄山黎阳in巷节事活动发展存在的问题,提出打造节事品牌,提高游客参与性,节事活动本土化等策略,促进景区健康持续发展。
Scenic festival activities are now developing rapidly, has become a dissemination of scenic culture, creating a scenic brand image to create an important means of economic returns. Based on the concept and significance of festival activities, this article investigates the festival activities of Liyang in Lane Scenic Area of Huangshan Mountain. By analyzing the current development of festival activities, aiming at the existing problems of festival activities in Liyang Lane in Huangshan Mountain, Brand, improve the participation of tourists, local events and other strategies to promote the healthy and sustainable development of scenic spots.