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由中信重工机械股份有限公司(以下简称中信重工)独创的“天平型”战略模式寻求在制造、研发、营销与服务等多个价值链环节确立全球竞争优势,其战略内涵是稀缺性的制造能力、先导性的技术研发和创造性的全球营销。通过“天平型”战略模式的实施,中信重工获取了显著的效益并实现了企业的成功转型。打破发展过程中的路径依赖、独特的自主创新方式和不拘一格的战略模式是中信重工给装备制造业的重要启示。
The strategic mode of “balance” developed by CITIC Heavy Machinery Co., Ltd. (hereinafter referred to as CITIC Heavy Industries) seeks to establish a global competitive advantage in many value chain links such as manufacturing, R & D, marketing and service. Its strategic connotation is scarcity Manufacturing capabilities, leading technology research and development and creative global marketing. Through the implementation of the “Balance Model” strategy, CITIC Heavy Industries has obtained significant benefits and achieved the successful transformation of the enterprise. To break the path of dependence in the development process, a unique way of independent innovation and an eclectic strategic model is CITIC Heavy Industries to equipment manufacturing industry an important lesson.