论文部分内容阅读
今天,汽车文化已经成为上海海纳百川不可缺少的一部分,在车的前市场和后市场都日趋成熟的今天,上海人对车文化的观念也在发生着变化。在刚刚过去的上海国际车展,有来自全球26个国家和地区的1036家展商踊跃参展,为期7天的展览共接待观众39万人次,创历史新高。在此期间,作为汽车咨询的专业公司——时代嘉道对此次参展的人群作了一次关于汽车使用者相关消费行为的调查。调查发现近年来汽车消费者在相关的购买行为及理念上都发生了很大变化。
Today, the car culture has become an indispensable part of Shanghai’s rivers and lakes. Nowadays, the concept of car culture in Shanghai is changing as the car’s pre-market and post-market matures. At the just-concluded Shanghai International Auto Show, 1036 exhibitors from 26 countries and regions attended the 7-day exhibition, which attracted a total audience of 390,000, a record high. During this period, Kadoorie, a professional consulting company for car consultancy, conducted a survey on the consumer behavior of automobile users during the exhibition. The survey found that in recent years, car consumers in the relevant purchase behavior and philosophy have undergone major changes.