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近几年涌入中国的酒店和本土自营品牌如雨后春笋,从数字和规模上已接近饱和。一些大型集团在不疾不徐坐吃老本,一些精品酒店在充当有创意的中坚力量,剩余的一些仍在不上不下中痛苦地夹缝求生。在当下,消费者行为和数字世界的暴风骤雨正在引领各个领域营销方式的变化,酒店度假业也不例外。比起以前注重酒店名气和硬件标配,现代人越来越愿意去找寻风格强烈设计独特的住所,这一点对于商旅人士和背包客同样适用。此外,人们的度假模式也在悄
In recent years, influx of hotels in China and local self-owned brands springing up, from the figures and the scale is close to saturation. Some large groups sit tight in their laurels, some boutique hotels act as creative nucleus, and the rest are still caught in painful survival. In the moment, the thunderstorm of consumer behavior and the digital world is leading the way in marketing change in all areas, and hotel vacation industry is no exception. Compared with the previous focus on the hotel’s fame and hardware standard, modern people are increasingly willing to look for style strongly designed unique residence, which for business travelers and backpackers the same applies. In addition, people’s holiday patterns are quiet