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纵观中国的整个餐饮行业,出现在全聚德扩张中的问题,也同样存在于很多异地扩张的餐饮企业。许多餐饮企业都以异地开店或加盟连锁的方式向外扩张,但扩张路却一波三折。水土不服的问题所在全聚德最近发布的2008年年报显示,公司除在北京地区完成1.5亿元利润外,2008年仅有上海店实现了92.67万元的赢利,其他京外直营店全部亏损,合计亏损金额约为1000万元。纵观中国的整个餐饮行业,出现在全聚德扩张中的问题,也
Throughout China’s entire catering industry, the problems that appear in the expansion of Quanjude also exist in many different-scale expansion catering enterprises. Many catering companies have opened their stores in different places or join the chain to expand outward, but the expansion of the road but twists and turns. Acclimatized issue Quanjude recently released 2008 annual report shows that in addition to the company in Beijing completed 150 million yuan profit, in 2008 only Shanghai store to achieve a 926,700 yuan profit, all other outlets in Beijing all the loss, total The amount of loss is about 10 million yuan. Looking at China’s entire restaurant industry, there is a problem with Quanjude’s expansion, too