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现代营销学理论认为,企业营销活动成败的关键在于企业能否适应不断变化着的市场营销环境。营销环境的变化会不断产生新的机会和新的威胁,尽管营销环境对企业的营销管理来说是不可控的。但营销者只要正确分析营销环境,就可以在很大程度上避免环境的威胁,抓住营销机会,使企业有能力立足于激烈的竞争中,占领市场,得以发展。企业的市场营销环境包括诸多因素,而其中的经济环境这一宏观因素的变化,已经对我国的企业市场营销产生了很大的
Modern marketing theory believes that the key to success or failure of corporate marketing activities lies in whether the company can adapt to the changing marketing environment. Changes in the marketing environment will continue to generate new opportunities and new threats, although the marketing environment is not controllable for the company’s marketing management. However, as long as marketers correctly analyze the marketing environment, they can largely avoid environmental threats, seize marketing opportunities, and enable companies to compete in fierce competition, occupy the market, and develop. The marketing environment of a company includes many factors, and the change in the macro environment of the economic environment has produced a great deal of corporate marketing in China.