现如今,当中国经济一步一步走向高峰,市场竞争一步一步走向国际化时,认识实施品牌发展过程中存在的误区和问题,提高品牌战略意识已成为中国企业的当务之急。本文将简要介绍品牌战略的相关知识,并根据对我国企业品牌战略现状的浅析,提出了一些相应对策。 Nowadays, when the economy of China steps up to the peak step by step and the market competition goes global one step further, it is imperative for Chinese enterprises to recognize the mistakes and problems that exist in the process of brand development and to raise their brand awareness. This article will briefly introduce the relevant knowledge of brand strategy, and based on the analysis of the status quo of China’s corporate brand strategy, put forward some countermeasures.