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中国入世(世界贸易组织)时届一年,总数逾万的中国传媒面临的市场格局发生了和继续发生着重大的变动。中资传媒整合紧锣密鼓,外资传媒进入得陇望蜀,建章改制呼声与日俱增,新闻竞争浪潮风起云涌。中国传媒正经历着一场空前激烈的重组、兼并、改革的深刻变化,全方位进入争夺传媒市场的战国时代。一、内变外进的媒介市场新格局还在中国加入世界贸易组织之前,“狼来了”的声浪已响遍新闻界。为应对外资传媒进入,以“把自己由羊变成狼,对付进入的西方之狼”为主旨的中国传媒的整合和集约已四处展开。一年来,整合事件接连不断,集约强度不断提升,传媒规模迅速扩张。在首都北京,继1998年新办
During the one year of China’s accession to the WTO (World Trade Organization), the market structure of the Chinese media with a total number of over 10,000 has undergone and continues to undergo major changes. The integration of Chinese media is in full swing, foreign media are gaining ground in the future, and the voice of establishing a system of constitutional reform is constantly increasing. The tide of news competition surges. China’s media is experiencing an unprecedented intense restructuring, mergers and profound changes in its reform, entering the era of the Warring States that competed for the media market in an all-round way. First, the new pattern of internal change in the media market Before China’s accession to the World Trade Organization, the voice of “wolf” has been heard in the news media. In order to cope with the influx of foreign media, the integration and concentration of the Chinese media, with the theme of “transforming itself from a sheep into a wolf and against an incoming wolf of the west,” have begun. Over the past year, there have been a steady stream of integration incidents and intensified intensified intensification of the rapid media expansion. In the capital city of Beijing, following the new office in 1998