公关理论研讨会落下了帷幕,总的感觉是理论趋于成熟,现在的问题是怎样把这些理论付诸实践! 中国公关经历了15个春秋,公关工作有了比较明确的理论指导,眼下又进入了以公关策划为代表的创新阶段。这个阶段最要紧的就是实践。因为只有实践才能把知识变成能力,才能创新,才能拿出我们自己的精品,也才能造就出复合型的公关人才,更好地服务于社会。研讨会内会外的感染,社会上圈内圈外的听闻,都表明人们最感兴趣、最渴望了解的是实践,是创新。如教书的不满意课堂上从理论到理论,纸上谈兵;研究理论的不愿意分析来分析 Public relations theory seminar came to an end, the general feeling is that the theory tends to be mature, the question now is how to put these theories into practice! PR China experienced 15 years of spring and autumn, public relations work with a more clear theoretical guidance, now enter To the public relations planning as the representative of the innovation stage. The most important thing at this stage is practice. Because only practice can turn knowledge into abilities, to innovate, to come up with our own products, but also to create a composite PR talent, to better serve the community. Infections outside the symposium, hearings outside the inner circle of the community, show that people are most interested in the most eager to understand is the practice of innovation. Such as teaching is not satisfied with the classroom theory from theory to talk of the paper; research theory is not willing to analyze to analyze