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一个深入人心的名牌是一笔无可替代的无形资产。名牌需要付出品质的承诺;需要不断地推出引人注目的新产品;需要永远占据市场的制高点。良好的名牌效应,Q(Quallty,即质量)、P(Product,即产品)、M(Market,即市场)缺一不可！一个企业如何树立名牌,杭州鸿雁电器公司在实践中走出了一条成功之路。 在数十年使用黑色胶木电器制品的市场上,杭州鸿雁电器公司开发的86系列电器装置件令人耳目一新。这种既符合我国国情,又具有世界潮流气息
A well-known brand name is an irreplaceable intangible asset. Brand-names require commitment to quality; they need to constantly introduce compelling new products; they need to always occupy the commanding heights of the market. With good brand name effects, Q (Quallty, quality), P (Product, product), and M (Market) are indispensable! How to establish a brand name for a company, Hangzhou Hongyan Electric Company has come out of a successful way in practice. In the market where black bakelite electrical products are used for decades, the 86 series electrical installations developed by Hangzhou Hongyan Electric Company are refreshing. This is not only in line with China’s national conditions, but also has a world trend.